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World market leader Ferodo returns to Australian Motorsport

19/4/2005 14:39 (Press Release) - Ferodo, the world’s leading non-asbestos brake manufacturer, has renewed its rich history with motorsport by acknowledging the global success of the V8 Supercar Championship Series in assuming the naming rights sponsorship to the Ferodo Triple Challenge in Tasmania.

The Australian icon has returned to Australian motorsport with the deal that will allow it naming rights of the Launceston event from November 11-13 following the highly successful return of the series to Tasmania in 2004. The sponsorship is a one-year agreement with a view to a longer term.

“As the only national sport in Australia that competes in every state we are absolutely delighted that the legendary motorsport brand of Ferodo has recognised the great synergy in aligning itself with
V8 Supercars,” AVESCO Chairman Tony Cochrane said.

“Ferodo’s involvement in international motorsport spans more than a century. It is an iconic, global company that has worldwide reputation as a market leader.

“This initial partnership is another example of world renowned companies wanting to become involved in our home-grown V8 Supercar series. Just as Ferodo played such a vital part in the success of Formula One, we hope that this partnership will evolve into a similar long term mutual arrangement.”

The Ferodo Triple Challenge is supported by the Tasmanian Government through Events Tasmania.

The return to Tasmania in 2004 after a four-year absence was an overwhelming success. The Symmon’s Plains event hosted 60,202 spectators after the Tasmanian Government committed to a five-year deal to host the race until at least 2008.

Ferodo is the undisputed world leader in non-asbestos brake technology. Established in 1897 in England, it was the first company in the world to dedicate itself to the design and manufacture of friction products.

This major event is a significant pillar in the Tasmanian Events Strategy to bring more visitors to Tasmania and to generate greater awareness of Tasmania, both nationally and internationally, as
Australia’s premier touring destination.

Over the decades Ferodo has invested millions of dollars in developing expertise, facilities and new products for the world market.

“Bringing the Ferodo brand back into motorsport with the naming rights to the Tasmanian round gives us the platform to introduce a whole new generation to the Ferodo brand,” Ferodo Marketing Manager Robert Pridmore said.

Ferodo was established by Herbert Frood in 1897 and has since formed a crucial part in the development of the international motor industry.

Ferodo has remained at the forefront of motorsport for more than 80 years, winning more than 330 Formula One Grand Prix and dominating motorcycle racing over recent decades.

The success achieved by competitors using Ferodo brakes is legendary, and includes such greats as Juan Fangio, who won the inaugural Formula One World Championship in 1951. No other component manufacturer can claim such an exemplary record of achievement.

Ferodos heritage in Australian motorsport dates back to the early days of the now Supercheap Auto 1000 at Bathurst, one of the country’s largest sporting events.

Release Date: 18/04/2005